CHAPTER 4

Research Resources
Check out the following contemporary readings in communication at your library. (Hint: These are good sources to start with if you are asked to write a research paper!)

Feeley, T. H. (2002). "Evidence of Halo Effects in Student Evaluations of Communication Instruction." Communication Education, 51: 225-236.

Henderson, S., R. Taylor, and R. Thomson. (2001). "In Touch: Young People, Communication and Technologies." Information, Communication & Society, 5: 494-512.

Mastro, D. E., and C. Atkin. (2002). "Exposure to Alcohol Billboards and Beliefs and Attitudes Toward Drinking Among Mexican American High School Students." The Howard Journal of Communications, 13: 129-151.

Merskin, D. (2001). "Winnebagos, Cherokees, Apaches, and Dakotas: The Persistence of Stereotyping of American Indians in American Advertising Brands." The Howard Journal of Communications, 12: 159-169.

Mills, S. (2003). "Caught Between Sexism, Anti-Sexism, and 'Political Correctness': Feminist Women's Negotiations with Naming Practices." Discourse & Society, 14: 87-110.

Niven, D., and J. Zilber. (2000). "Elite Use of Racial Labels: Ideology and Preference for African American or Black." The Howard Journal of Communications, 11: 267-277.

Links to Cool Resources on the Web
* Eye Magic is a web site containing 10 different optical illusions, including one that we included in Figure 4.2 in the text. Click on each link, and try to correctly answer the questions posed.

* Sensory perception via the Internet: Logitech began selling iFeel computer mice in 2000, using touch technology from San Jose-based Immersion.

* Trisenx, of Savannah, Georgia, is developing technology that allows individuals to sample foods, with both smell and taste, via the Internet. The company already has a separate smell-only device with 20 different fragrances.