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"The case study approach used is a great idea and well
executed. The preliminary pages do a fine job of contextualizing the
case study approach and also guiding students in the use of case
studies as a tool for increasing their understanding of organizational
communication. The great diversity of important personal and social
issues presented encourages students to think
carefully about the difficult challenges faced as members of the
workforce."
--John W. Howard, East
Carolina University
Roxbury is pleased to announce the upcoming publication of the Second
Edition of CASE STUDIES FOR ORGANIZATIONAL COMMUNICATION:
UNDERSTANDING
COMMUNICATION PROCESSES, edited by Joann Keyton and Pamela
Shockley-Zalabak.
Drs. Keyton and Shockley-Zalabak have collected 40 compelling,
accessible cases that use verbal, nonverbal, written, and electronic
channels in multiple contextual settings. The cases cover formal and
informal communication practices in a wide variety of organizational
topics and processes, offering students the opportunity to apply their
knowledge of organizational and business communication to analyze vital
organizational issues and dilemmas. As a significant feature, an
introductory case with margin notes provides a sample of how to read
and analyze a case study.
The cases are open-ended and highly readable, allowing students to test
their knowledge and analytical skills by developing alternatives for
satisfying the "real-life" problems presented--and should lead to
lively in-class discussions. Several cases--for instance, virtual
communication and emotional labor--touch on cutting-edge areas of
interest within organizational communication.
The Second Edition adds 13 new cases, addressing issues such as
managing a merger, virtual leaders, and supervisor-subordinate
relationships. A detailed Case Content Index is also provided, allowing
instructors to quickly identify the numerous conceptual areas embedded
in the cases. Additionally, a comprehensive password-protected
Instructor's Manual and six cases from the First Edition are all
available on the book’s dedicated website.
TABLE OF CONTENTS
SECTION 1: ORGANIZATIONAL CULTURE
1. Contemplating My First Year
Joy L. Hart
A new employee excited about her first job finds herself in
the midst of a negative organizational culture wondering what to do
next.
2.
Change, Coalitions, and Coping
Joy L. Hart, Shirley Willihnganz, and Greg B. Leichty
Management change fractures a widely accepted family culture, forcing
the retired founders to return.
3.
How Do You Get Anything Done Around Here?
Marian L. Houser and Astrid Sheil
A new employee discovers that what is said and what is done
in the organization are vastly different, with the effect being the
stifling of innovation in the organization.
4.
Downsizing at Tata Steel
Rajeev KumarDownsizing of an organization challenges
management in communicating with employees and union representation.
5.
Discord at the Music School
Terri Toles Patkin
Following a popular leader, a new music director faces
resistance to increasing rigor in the classes and improving
organizational systems.
*6. Communicating
and Leading Change in Organizations
Christina M. Bates
During a period of significant organizational change, a
relocated manager is challenged to empower her employees, instill a
sense of trust in a rapidly changing environment, and improve her
organization's performance.
*7. Managing
a Merger: Leadership, Change, and Communication
Cheryl Cockburn-Wootten, Mary Simpson, and Theodore E. ZornA
New Zealand auto glass company focuses on leadership communication
during a period of major organizational change.
*8. Merged,
Incompatible IT Cultures: Challenges of Organizational Change for a
Computing Services Team
Jeanne S. McPhersonAfter technology units at a large state
university merge, complexities of organizational culture arise when
competing subcultures are forced to integrate.
*9. Your
Attitude Determines Your Altitude: Reflecting on a Company-Sponsored
Mountain Climb
Erika L. Kirby
A company mandated mountain climb raises issues of ethics,
inclusion and corporate control for participants.
SECTION 2:
VIRTUAL COMMUNICATION IN ORGANIZATION
10. Where Do We Go From Here?
Edward C. Brewer
During a period of rapid change, an email conflict replaces
face-to-face discussion of the potential adoption of a new system.
11. Caught
in the Intranet
Jensen Chung
An American working in the Asian-Pacific branch of a large
company is criticized openly on the company's intranet, generating
multiple conflicts.
*12. The
Difficulties of Virtual Leaders
Alexander Lyon
'Virtual executives' face communication difficulties when attempting to
lead employees in a dot-com organization.
13. Knowledge
Is Power
Melinda M. Villagran and Mary Hoffman
With senior managers personally resistant to using
technology, a relatively new employee is given a mandate to
substantially increase technology use at the top of the organization.
*14. Left
Out of the Loop
Niranjala D. Weerakkody
Lack of intranet access for some managers creates serious
problems for information dissemination and contributes to perceptions
of inequities.
15. The
E-Mails in the Clinic Initial Services Department
Heather L. Walter
A superior-subordinate relationship disrupts a productive
department with ongoing conflict.
SECTION 3:
TEAMWORK AND GROUP PROCESSES
16. The Fun Team
Carolyn M. Anderson and Heather L. Walter
An established firm is overwhelmed with e-commerce
opportunities, necessitating the creation of an expanded and somewhat
unconventional team to meet volume demands.
*17. Reorganizing
Human Resources at ASP Software
Donald Anderson
An organizational development consultant looks for ways to
assist a vice president in reorganizing the human resources department
at a high-tech organization.
18. Maintaining
Faith
Christine S. Davis
A new director of an Interfaith Center for Aging is
challenged by volunteer participation, board management, and
establishing future directions.
19. Teaming
Up for Change
Maryanne Wanca-Thibault and Adelina Gomez
Multidisciplinary teams work together in a new organization
to intervene in serious domestic violence cases.
SECTION 4:
DECISION MAKING AND PROBLEM SOLVING
*20. How Much Does Passion Count?
Stuart L. Esrock, Joy L. Hart, and Greg B. Leichty
A non-profit organization faces the difficult task of finding
a new leader in the midst of its most important public policy
initiative.
*21. Permission
to Walk
Michael W. Kramer
An employee faces bureaucratic problems and ethical dilemmas
as he tries to organize a fundraising event to assist an employee
suffering from multiple sclerosis.
22. For
the Good of Many
Nancy M. Schullery and Melissa Gibson Hancox
Faced with layoffs for the company's most productive
manufacturing team, leadership introduces a controversial alternative
work program in the non-profit sector.
23. A
Matter
of Perspective
Paige K. Turner and Robert L. Krizek
A new director of patient care in the practice arm of a
university's medical school faces patient dissatisfaction, needs for
new processes, and space limitations as she attempts to reverse a
declining revenue trend.
24. The
'Expert' Facilitator
Mary E. Vielhaber
A facilitator faces opposition to the processes he is using
in a strategic planning session.
25. A
Decision
To Change
Theodore E. Zorn, Jr.
A team charged with a significant knowledge management
project runs into opposition and quick cancellation of the effort.
SECTION 5:
THE INDIVIDUAL AND THE ORGANIZATION
*26. The First Day at Work
Julie A. Davis
A new-employee orientation session causes a new hire to
question her decision to work for the company.
27. When
a Good Thing Goes Bad
Anne P. Hubbell
A drug company faces a crisis over issues of creativity,
differences in protocols, and disagreements among senior staff.
28. Bob's
Dilemma
Erika L. Kirby
An expectant father faces a career dilemma when considering
how to ask for paternity leave.
29. Working
Without Papers
Shawn D. Long
Immigrants and undocumented workers face harassment and
discrimination causing their supervisor to question next steps.
30. Corporate
Counseling
Steven K. May
An employee, who had sessions with a corporate-sponsored
counselor, learns she has lost her job and is concerned information
from her counseling was part of the organizational decision process.
31. Managing
Multiple Roles
Caryn E. Medved and Julie Apker
An employee managing multiple roles during an organizational
merger faces stress, burnout, and work-family conflict.
*32. The
Peter Principle
Joann Keyton
By comparing his actions with his explanations, both a new
and an experienced insurance adjuster recognize the incompetence of
their supervisor.
*33. No
Laughing Matter
Linda B. Dickmeyer and Scott G. Dickmeyer
A young newcomer begins his career at an established
organization and must recognize and adapt to the norms of a strong
corporate culture.
*34. Not
on My
Sabbath: Role Conflict and Impression Management in a Jewish
Organization
Joy Koesten
Faced with a surprising role conflict, an employee discovers
the challenges of superior-subordinate relationships, specifically
those relating to face work, impression management, and power.
SECTION 6:
DIVERSITY IN ORGANIZATIONAL COMMUNICATION
35. Where Does It Hurt?
Cynthia A. Irizarry
A female medical doctor finds being the first female in a
medical practice group contentious and fraught with serious challenges.
36. Not
a Typical Friday
Marifran Mattson
New leadership wanting change fires a 25-year employee,
resulting in legal action and concerns from peers with much less
experience.
37. A
Case
of Mistreatment at Work?
Mary M. Meares and John G. Oetzel
An employee perceives mistreatment while her coworkers
consider their cultural references to be teasing.
38. The
Penis People
Diane K. Sloan
Female consultants face obscene and sexist behaviors from
large numbers of trainees challenging their abilities to handle the
training classes.
39. Navigating
the Limits of a Smile
Sarah J. Tracy
Cruise ship staff face challenges in creating expected
customer service under difficult circumstances.
*40. A
Celebration of Diversity
Joann Keyton
An Asian manager questions why his new organization promotes
workplace diversity by singling out one racial group.
* New to this
edition.
Note:
The following website cases are offered as free downloads for adopters
of the 2nd edition of Case Studies for Organizational Communication.
Download
Adobe Acrobat Reader
Website Case 1 || Website Case 2 || Website Case 3 || Website Case 4 || Website Case 5 || Website Case 6
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