CASE STUDIES FOR ORGANIZATIONAL COMMUNICATION
Understanding Communication Processes
Second Edition
Joann Keyton (editor), University of Kansas
Pamela Shockley-Zalabak (editor), University of Colorado, Colorado Springs
ISBN: 1-931719-61-6
softbound, 421 pages, ©2006
Instructor Manual Available (ISBN: 1-933220-28-7, 349 pages)
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If you have proper access, click here for the PDF or click here for the Word DOC.

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     "The case study approach used is a great idea and well executed. The preliminary pages do a fine job of contextualizing the case study approach and also guiding students in the use of case studies as a tool for increasing their understanding of organizational communication. The great diversity of important personal and social issues presented encourages students to think carefully about the difficult challenges faced as members of the workforce."

--John W. Howard, East Carolina University


Roxbury is pleased to announce the upcoming publication of the Second Edition of CASE STUDIES FOR ORGANIZATIONAL COMMUNICATION: UNDERSTANDING COMMUNICATION PROCESSES, edited by Joann Keyton and Pamela Shockley-Zalabak.

Drs. Keyton and Shockley-Zalabak have collected 40 compelling, accessible cases that use verbal, nonverbal, written, and electronic channels in multiple contextual settings. The cases cover formal and informal communication practices in a wide variety of organizational topics and processes, offering students the opportunity to apply their knowledge of organizational and business communication to analyze vital organizational issues and dilemmas. As a significant feature, an introductory case with margin notes provides a sample of how to read and analyze a case study.

The cases are open-ended and highly readable, allowing students to test their knowledge and analytical skills by developing alternatives for satisfying the "real-life" problems presented--and should lead to lively in-class discussions. Several cases--for instance, virtual communication and emotional labor--touch on cutting-edge areas of interest within organizational communication.

The Second Edition adds 13 new cases, addressing issues such as managing a merger, virtual leaders, and supervisor-subordinate relationships. A detailed Case Content Index is also provided, allowing instructors to quickly identify the numerous conceptual areas embedded in the cases. Additionally, a comprehensive password-protected Instructor's Manual and six cases from the First Edition are all available on the book’s dedicated website.

TABLE OF CONTENTS
 
SECTION 1: ORGANIZATIONAL CULTURE
  1. Contemplating My First Year
Joy L. Hart
A new employee excited about her first job finds herself in the midst of a negative organizational culture wondering what to do next.

  2. Change, Coalitions, and Coping
Joy L. Hart, Shirley Willihnganz, and Greg B. Leichty

Management change fractures a widely accepted family culture, forcing the retired founders to return.

  3. How Do You Get Anything Done Around Here?
Marian L. Houser and Astrid Sheil
A new employee discovers that what is said and what is done in the organization are vastly different, with the effect being the stifling of innovation in the organization.

  4. Downsizing at Tata Steel
Rajeev KumarDownsizing of an organization challenges management in communicating with employees and union representation.

  5. Discord at the Music School
Terri Toles Patkin
Following a popular leader, a new music director faces resistance to increasing rigor in the classes and improving organizational systems.

 *6. Communicating and Leading Change in Organizations
Christina M. Bates
During a period of significant organizational change, a relocated manager is challenged to empower her employees, instill a sense of trust in a rapidly changing environment, and improve her organization's performance.

 *7. Managing a Merger: Leadership, Change, and Communication
Cheryl Cockburn-Wootten, Mary Simpson, and Theodore E. ZornA New Zealand auto glass company focuses on leadership communication during a period of major organizational change.

 *8. Merged, Incompatible IT Cultures: Challenges of Organizational Change for a Computing Services Team
Jeanne S. McPhersonAfter technology units at a large state university merge, complexities of organizational culture arise when competing subcultures are forced to integrate.

 *9. Your Attitude Determines Your Altitude: Reflecting on a Company-Sponsored Mountain Climb
Erika L. Kirby
A company mandated mountain climb raises issues of ethics, inclusion and corporate control for participants.

SECTION 2: VIRTUAL COMMUNICATION IN ORGANIZATION
 10. Where Do We Go From Here?
Edward C. Brewer
During a period of rapid change, an email conflict replaces face-to-face discussion of the potential adoption of a new system.

 11. Caught in the Intranet
Jensen Chung
An American working in the Asian-Pacific branch of a large company is criticized openly on the company's intranet, generating multiple conflicts.

*12. The Difficulties of Virtual Leaders
Alexander Lyon
'Virtual executives' face communication difficulties when attempting to lead employees in a dot-com organization.

 13. Knowledge Is Power
Melinda M. Villagran and Mary Hoffman
With senior managers personally resistant to using technology, a relatively new employee is given a mandate to substantially increase technology use at the top of the organization.

*14. Left Out of the Loop
Niranjala D. Weerakkody
Lack of intranet access for some managers creates serious problems for information dissemination and contributes to perceptions of inequities.

 15. The E-Mails in the Clinic Initial Services Department
Heather L. Walter
A superior-subordinate relationship disrupts a productive department with ongoing conflict.

SECTION 3: TEAMWORK AND GROUP PROCESSES
 16. The Fun Team
Carolyn M. Anderson and Heather L. Walter
An established firm is overwhelmed with e-commerce opportunities, necessitating the creation of an expanded and somewhat unconventional team to meet volume demands.

*17. Reorganizing Human Resources at ASP Software
Donald Anderson
An organizational development consultant looks for ways to assist a vice president in reorganizing the human resources department at a high-tech organization.

 18. Maintaining Faith
Christine S. Davis
A new director of an Interfaith Center for Aging is challenged by volunteer participation, board management, and establishing future directions.

 19. Teaming Up for Change
Maryanne Wanca-Thibault and Adelina Gomez
Multidisciplinary teams work together in a new organization to intervene in serious domestic violence cases.

SECTION 4: DECISION MAKING AND PROBLEM SOLVING
*20. How Much Does Passion Count?
Stuart L. Esrock, Joy L. Hart, and Greg B. Leichty
A non-profit organization faces the difficult task of finding a new leader in the midst of its most important public policy initiative.

*21. Permission to Walk
Michael W. Kramer
An employee faces bureaucratic problems and ethical dilemmas as he tries to organize a fundraising event to assist an employee suffering from multiple sclerosis.

 22. For the Good of Many
Nancy M. Schullery and Melissa Gibson Hancox
Faced with layoffs for the company's most productive manufacturing team, leadership introduces a controversial alternative work program in the non-profit sector.

 23. A Matter of Perspective
Paige K. Turner and Robert L. Krizek
A new director of patient care in the practice arm of a university's medical school faces patient dissatisfaction, needs for new processes, and space limitations as she attempts to reverse a declining revenue trend.

 24. The 'Expert' Facilitator
Mary E. Vielhaber
A facilitator faces opposition to the processes he is using in a strategic planning session.

 25. A Decision To Change
Theodore E. Zorn, Jr.
A team charged with a significant knowledge management project runs into opposition and quick cancellation of the effort.

SECTION 5: THE INDIVIDUAL AND THE ORGANIZATION
*26. The First Day at Work
Julie A. Davis
A new-employee orientation session causes a new hire to question her decision to work for the company.

 27. When a Good Thing Goes Bad
Anne P. Hubbell
A drug company faces a crisis over issues of creativity, differences in protocols, and disagreements among senior staff.

 28. Bob's Dilemma
Erika L. Kirby
An expectant father faces a career dilemma when considering how to ask for paternity leave.

 29. Working Without Papers
Shawn D. Long
Immigrants and undocumented workers face harassment and discrimination causing their supervisor to question next steps.

 30. Corporate Counseling
Steven K. May
An employee, who had sessions with a corporate-sponsored counselor, learns she has lost her job and is concerned information from her counseling was part of the organizational decision process.

 31. Managing Multiple Roles
Caryn E. Medved and Julie Apker
An employee managing multiple roles during an organizational merger faces stress, burnout, and work-family conflict.

*32. The Peter Principle
Joann Keyton
By comparing his actions with his explanations, both a new and an experienced insurance adjuster recognize the incompetence of their supervisor.

*33. No Laughing Matter
Linda B. Dickmeyer and Scott G. Dickmeyer
A young newcomer begins his career at an established organization and must recognize and adapt to the norms of a strong corporate culture.

*34. Not on My Sabbath: Role Conflict and Impression Management in a Jewish Organization
Joy Koesten
Faced with a surprising role conflict, an employee discovers the challenges of superior-subordinate relationships, specifically those relating to face work, impression management, and power.

SECTION 6: DIVERSITY IN ORGANIZATIONAL COMMUNICATION
 35. Where Does It Hurt?
Cynthia A. Irizarry
A female medical doctor finds being the first female in a medical practice group contentious and fraught with serious challenges.

 36. Not a Typical Friday
Marifran Mattson
New leadership wanting change fires a 25-year employee, resulting in legal action and concerns from peers with much less experience.

 37. A Case of Mistreatment at Work?
Mary M. Meares and John G. Oetzel
An employee perceives mistreatment while her coworkers consider their cultural references to be teasing.

 38. The Penis People
Diane K. Sloan
Female consultants face obscene and sexist behaviors from large numbers of trainees challenging their abilities to handle the training classes.

 39. Navigating the Limits of a Smile
Sarah J. Tracy
Cruise ship staff face challenges in creating expected customer service under difficult circumstances.

*40. A Celebration of Diversity
Joann Keyton
An Asian manager questions why his new organization promotes workplace diversity by singling out one racial group.

* New to this edition.

Note: The following website cases are offered as free downloads for adopters of the 2nd edition of Case Studies for Organizational Communication.

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Website Case 1 || Website Case 2 || Website Case 3 || Website Case 4 || Website Case 5 || Website Case 6